MarTech Talent & Agentic AI in Vietnam | Vietnam MarTech

Vietnam MarTech National Innovation Network

Vietnam MarTech: Developing MarTech Talent in Vietnam and Accelerating Agentic AI Adoption

Empowering Talent. Accelerating Growth.

Vietnam MarTech (VNM) is Vietnam's national innovation network for marketing technology (MarTech), developing MarTech talent and accelerating AI and Agentic AI adoption so that brands and enterprises turn marketing technology investments into measurable business outcomes.

Join Vietnam MarTech About Vision & Mission 5 Strategic Pillars Business Value Milestones
  • 2018Year Vietnam MarTech began its activities
  • 50,000Marketers and industry professionals connected
  • 20MarTech conferences across Vietnam
  • Nov 1Vietnam MarTech Day – the industry's annual day
  • 6Countries in the Asia AdMarCom Alliance
About

What is Vietnam MarTech (VNM)?

Vietnam MarTech (VNM) is a talent development and innovation network for marketing technology in Vietnam, active since 2018. VNM equips business leaders, marketing teams, and growth specialists to adopt MarTech, AI, and Agentic AI – and to turn them into measurable business outcomes.

From its beginnings in 2018 through 2026, Vietnam MarTech connected 50,000 marketers and industry professionals and organized 20 MarTech conferences across Vietnam, helping build the country's marketing technology ecosystem.

Talent development is at the heart of Vietnam MarTech's mission. Through professional education, applied research, and knowledge exchange, VNM equips business leaders, marketing teams, and growth specialists with the capabilities to harness customer data, adopt AI and Agentic AI, automate marketing, and enhance omnichannel customer experiences.

Business value is the measure of successful technology adoption. Vietnam MarTech is committed to bridging the gap between MarTech investment and actual performance, helping brands align technology choices with business objectives, team capabilities, and operational processes.

Vietnam MarTech Network launched 2023
Vietnam MarTech Network launched Nov 1, 2023
Direction

What are Vietnam MarTech's vision and mission?

Vietnam MarTech's vision is to make Vietnam Southeast Asia's leading hub for MarTech and Agentic AI innovation. Its mission is to develop talent and drive AI-powered business transformation so that enterprises achieve sustainable, measurable growth.

Vision

To establish Vietnam as a leading MarTech and Agentic AI innovation hub in Southeast Asia, powered by world-class talent, enterprise adoption, and measurable business impact.

Mission

To develop MarTech talent, accelerate AI-driven enterprise transformation, and empower businesses to turn marketing technology investments into sustainable growth and measurable outcomes.

Strategy

What are Vietnam MarTech's five strategic pillars?

Vietnam MarTech focuses on five strategic pillars to develop talent, accelerate MarTech and AI adoption, and empower businesses to deliver measurable value: talent development, Agentic AI, business outcomes, ecosystem collaboration, and industry standards and research.

1 2 3 4 5 VNM

  1. MarTech Talent Development & Professional Excellence

    Vietnam MarTech builds Vietnam's MarTech talent pipeline through professional training, industry certifications, university partnerships, practical implementation programs, and continuous upskilling for marketers, technology specialists, and business leaders.

    • Professional training
    • Industry certifications
    • University partnerships
    • Continuous upskilling

  2. Agentic AI & Marketing Innovation

    Vietnam MarTech accelerates responsible AI and Agentic AI adoption across marketing and customer experience operations, empowering enterprises to implement intelligent automation, AI agents, predictive analytics, and AI-driven decision-making.

    • Intelligent automation
    • AI agents
    • Predictive analytics

  3. Enterprise MarTech Adoption & Business Outcomes

    Vietnam MarTech helps brands and enterprises turn MarTech investments into measurable business value through implementation best practices, practical use cases, industry benchmarks, and outcome-driven transformation frameworks.

    • Revenue growth
    • Customer lifetime value
    • Marketing productivity & ROI

  4. Industry Ecosystem & Strategic Collaboration

    Vietnam MarTech connects brands, technology companies, agencies, universities, investors, and government organizations to strengthen Vietnam's MarTech ecosystem, foster innovation, and promote regional and international collaboration.

    • Resource sharing
    • Joint training
    • Expert exchange

  5. Industry Standards, Research & Knowledge Leadership

    Vietnam MarTech advances MarTech maturity through industry research, technology standards, ethical AI governance, knowledge-sharing initiatives, and thought leadership that promote responsible innovation and sustainable digital economic growth.

    • Industry research
    • Ethical AI governance
    • Thought leadership
For business owners & brand leaders

How does Vietnam MarTech help businesses create business value?

Vietnam MarTech helps businesses turn MarTech investment into measurable results by aligning technology choices with business objectives, team capabilities, and operational processes – rather than investing in technology disconnected from real performance.

From team capabilities to the business outcomes Vietnam MarTech targets
FocusWhat Vietnam MarTech focuses on
Who is equippedBusiness leaders, marketing teams, and growth specialists
Capabilities developedHarnessing customer data; adopting AI and Agentic AI; marketing automation; omnichannel customer experience
Implementation toolsImplementation best practices, practical use cases, industry benchmarks, outcome-driven transformation frameworks, and industry research
Target business outcomesGreater marketing productivity; stronger customer retention and lifetime value; improved return on investment; sustainable revenue growth
Guiding principlesResponsible data use, ethical AI governance, performance measurement, and effective collaboration between people and technology
Journey

Key milestones in Vietnam MarTech's development

Vietnam MarTech began in 2018, launched the Vietnam MarTech Network on November 1, 2023 with the patronage of NIC, established November 1 as the annual Vietnam MarTech Day, and became a strategic member of the Asia AdMarCom Alliance in July 2026.

Video

The Vietnam MarTech Journey

The Vietnam MarTech Network was officially launched on November 1 as part of the Vietnam Martech Innovation 2023 Forum that took place on the same day at the new headquarters of the National Innovation Center in Hanoi’s Hoa Lac Hi-Tech Park, with the theme “From Mindset To Mastery - The Rise & Shine Of Martech In Vietnam”.

Watch the Vietnam MarTech journey on YouTube

  1. Vietnam MarTech begins its activities

    Vietnam MarTech (VNM) began building Vietnam's marketing technology ecosystem, with a focus on developing talent and accelerating MarTech adoption.

    Vietnam MarTech begins in 2018
    Vietnam MarTech begins in 2018
  2. –

    50,000 marketers connected and 20 nationwide conferences

    Vietnam MarTech connected 50,000 marketers and industry professionals and organized 20 MarTech conferences across Vietnam, helping brands and enterprises turn technology investments into measurable business outcomes.

    Vietnam MarTech Conference & EXPO, 2018–2026
    Vietnam MarTech Conference & EXPO, 2018–2026

  3. Launch of the Vietnam MarTech National Innovation Network

    The Vietnam MarTech Network was officially launched with the support and patronage of the National Innovation Center (NIC), under the Ministry of Planning and Investment at the time. The launch took place at NIC Hoa Lac during Vietnam MarTech Innovation 2023, part of the Vietnam International Innovation Exhibition 2023 (VIIE 2023).

    Official launch of the Vietnam MarTech Network at NIC Hoa Lac, November 1, 2023
    Official launch of the Vietnam MarTech Network, NIC 01/11/2023
  4. Every Nov 1

    Vietnam MarTech Day – the annual day of Vietnam's MarTech industry

    Since the November 1, 2023 milestone, November 1 has been celebrated as Vietnam MarTech Day, an annual occasion to unite the community, recognize industry contributions, and advance innovation in marketing technology.

    01/11 - Vietnam MarTech Day 2024
    01/11 - Vietnam MarTech Day 2024

  5. Strategic member of the Asia AdMarCom Alliance

    Vietnam MarTech expanded its regional connections by joining the Asia AdMarCom Alliance – which brings together advertising, marketing, and technology associations from Singapore, Malaysia, the Philippines, Thailand, Vietnam, and Indonesia – to develop a highly skilled MarTech workforce for Southeast Asia through collaborative training, research, expert exchange, and cross-border knowledge sharing.

    Vietnam MarTech joins the Asia AdMarCom Alliance, July 2026
    Vietnam MarTech joins the Asia AdMarCom Alliance, July 2026

  6. Vietnam MarTech Day 2026 Upcoming

    Register to Vietnam MarTech Day 2026

    1/11 – Vietnam MarTech Day 2026
    1/11 – Vietnam MarTech Day 2026

Patronage and partner network

  • National Innovation Center (NIC)Patron of the Vietnam MarTech Network launch, Nov 1, 2023
  • Asia AdMarCom AllianceVietnam MarTech has been a strategic member since July 2026
FAQ

Frequently asked questions about Vietnam MarTech

What is Vietnam MarTech (VNM)?

Vietnam MarTech (VNM) is a national innovation network for marketing technology (MarTech) in Vietnam, active since 2018. VNM develops MarTech talent and accelerates AI and Agentic AI adoption, helping brands and enterprises turn marketing technology investments into measurable business outcomes.

When was the Vietnam MarTech Network launched?

The Vietnam MarTech National Innovation Network (Vietnam MarTech Network) was officially launched on November 1, 2023 at NIC Hoa Lac, with the support and patronage of the National Innovation Center (NIC), under the Ministry of Planning and Investment at the time. The launch took place during Vietnam MarTech Innovation 2023, part of the Vietnam International Innovation Exhibition 2023 (VIIE 2023).

When is Vietnam MarTech Day?

Vietnam MarTech Day is held every year on November 1. It was established with the launch of the Vietnam MarTech Network on November 1, 2023, as an annual occasion to unite the community, recognize industry contributions, and advance innovation in marketing technology.

What are Vietnam MarTech's five strategic pillars?

Vietnam MarTech's five strategic pillars are: (1) MarTech Talent Development & Professional Excellence; (2) Agentic AI & Marketing Innovation; (3) Enterprise MarTech Adoption & Business Outcomes; (4) Industry Ecosystem & Strategic Collaboration; and (5) Industry Standards, Research & Knowledge Leadership.

How does Vietnam MarTech help businesses create business value?

Vietnam MarTech helps brands align technology choices with business objectives, team capabilities, and operational processes through implementation best practices, practical use cases, and outcome-driven frameworks. The target outcomes are greater marketing productivity, stronger customer retention and lifetime value, improved return on investment, and sustainable revenue growth.

When did Vietnam MarTech join the Asia AdMarCom Alliance?

In July 2026, Vietnam MarTech became a strategic member of the Asia AdMarCom Alliance, which brings together advertising, marketing, and technology associations from Singapore, Malaysia, the Philippines, Thailand, Vietnam, and Indonesia. The collaboration focuses on training, research, expert exchange, and cross-border knowledge sharing.

Who should join Vietnam MarTech?

Vietnam MarTech is for business leaders, brand directors, marketing teams, and growth specialists who want to harness customer data, adopt AI and Agentic AI, automate marketing, and enhance omnichannel customer experiences. The network also connects technology companies, agencies, universities, investors, and government organizations.

Elevate talent and drive growth with Vietnam MarTech

Join the network to connect with the MarTech community in Vietnam and across the region, build your team's capabilities, and turn marketing technology investment into measurable business outcomes.

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